013 LETRAS CAÑADA

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LETRAS CAÑADA

Con esta intervención se pretende dar una visibilidad específica y simbólica a la Cañada Real, reflejando a través de un icono (un letrero), el estilo de vida de sus habitantes. Las famosas letras de Hollywood son “reconstruidas y reinterpretadas” para dotarlas de otro significado. Ese “sueño” al que aluden las letras originales de Hollywood se transforma en una alegoría que refleja la paradoja en la que vive la sociedad actual. Esa sociedad que niega, oculta y tergiversa la situación alegal de la Cañada Real Galiana. Las letras CAÑADA REAL se han realizado con la misma materia prima con la que se han edificado la mayoría de las viviendas del asentamiento de la Cañada Real Galiana, ladrillo y hormigón. El cartel lo conforman diez letras de 180 centímetros de alto por 120 centímetros de ancho cada una. El conjunto abarca 15 metros de largo por 2,30 metros de alto. La tipografía es la misma que la utilizada en el letrero “HOLLYWOOD”, ubicado en Los Ángeles (EEUU).

THE CAÑADA LETTERS

The intension of this project is to give a specific and symbolic visibility to the Cañada Real, reflecting through an icon/ a sign the lifestyle of its inhabitants. The famous Hollywood sign is "reconstructed and reinterpreted" with a material opposite to the original to give them another meaning. The letters CAÑADA REAL have been made out of the same raw material that most of the houses in the settlement of the Cañada Real Galiana are build of. That way the "dream", to which the original sign from Hollywood refer to, becomes an allegory that reflects the paradox in which society lives today. That society that denies, hides, and misrepresents the unlawful situation of Cañada Real Galiana. The project proposes the construction of a sign, consisting of the letters CAÑADA REAL, built with a prefabricated material made of brick and concrete. The sign consists of ten letters, each 180 centimetres high, 120 centimetres wide, and with 80 kilograms weight. The ensemble spans across 15 meters and it is 2.30 meters high. The Lettering is shaped in the same typography used on the sign "HOLLYWOOD", located in Los Angeles.

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